What is an Idea Coach?

I first heard the title “Idea Coach” referenced by entrepreneur and podcaster Steven Bartlett in his book The Diary of a CEO. The concept struck me. Here was a title that wasn’t as nebulous as “life coach” nor as narrow as “career coach.” It fit a middle ground that I had been wanting to tap into for a long time – a space often overlooked and underdeveloped.

So, I took my half-baked concept of “Idea Coaching” and started talking to people about it. As I did, it became obvious that many of us are harboring really cool Ideas – Ideas that would bring so much good into this world. Many of these Ideas differ from a traditional career path and/or deviate in some way from what is standard, normal, or expected.

And because of their anomalous nature, these Ideas are getting lost in the hustle and in outdated definitions of success. They’re often dismissed or minimized, shoved to back burners or buried at the bottom of a never-ending to-do list. They’re described as frivolous or even impossible.

But they’re still there…!

They’re persistent, showing up in all sorts of coincidences, nudges, and signs. They whisper to us in quiet moments, tugging on our heartstrings.

Sometimes these Ideas start as passion projects that spark joy, creativity, and a sense of purpose or fulfillment. Sometimes they lead to new vocations that provide solutions or alternatives to the many systems and structures that are no longer serving us.

So, who do these Ideas turn to for a bit of midwifery?

An Idea Coach.

Haaaave you met Sarah?

Wonder-er. Wander-er. Dreamer.

Baker. Creative. Old soul.

Book lover. Film fanatic. Aspiring London resident.

Personal development enthusiast. Recovering perfectionist.

Certified Wayfinder.

Founder of Anomaly Coaching.

As an Idea Coach, my mission is to encourages clients to become champions of their long-lost dreams – no matter how anomalous or delusion they might seem.

Using a myriad of Wayfinding tools that blend both art and science, I help clients take small steps in the direction of their big Ideas!

  • “What do ideas become? Big things, brave things, smart things, silly things, good things. Things like stories, artwork, journeys, inventions, communities, products, and cures. Everything you see around you was once an idea. So, what will become of your idea? Now that’s up to you.”

    Kobi Yamada | What Do You Do With An Idea?

  • “Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.”

    Rumi

  • “Never be limited by other people’s limited imaginations.”

    Dr. Mae Jemison

  • “The secret to living the life of your dreams is to start living the life of your dreams today, in every little way you possibly can.”

    Mike Dooley

  • "Bless the largeness inside me, no matter how I fear it."

    Sue Monk Kidd | The Book of Longings

  • “I had creativity within me that was original; I had a personality within me that was original; I had dreams and perspectives and aspirations within me that were original. But my fear was not original in the least.”

    Elizabeth Gilbert | Big Magic: Creative Living Beyond Fear

  • "All we have to decide is what to do with the time that is given us."

    JRR Tolkien | The Fellowship of the Ring

  • “Find something you’re passionate about and keep tremendously interested in it.”

    Julia Child

  • “A million dreams are keeping me awake; I think of what the world could be; A vision of the one I see; A million dreams is all it’s gonna take; A million dreams for the world we’re gonna make.”

    The Greatest Showman | A Million Dreams

  • “The future belongs to those who believe in the beauty of their dreams.”

    Eleanor Roosevelt

Core Values

  • Although the word growth is grammatically a noun, there is kinetic energy within it. It means showing up to life in search of inspiration, creativity, curiosity, and wisdom. It’s a mindset that encourages me to be grateful for all the things I don’t know and the limitless possibilities at hand. It involves both the outward and the inward, the head and the heart.

  • Connection requires mutual authenticity and presence. It requires that I connect with and know myself before I can truly connect with and know others. It is both seen and unseen. It’s the paradox of honoring the uniqueness of each individual while experiencing universality, compassion, and empathy.

  • Gratitude is a powerful practice, and it takes many forms. It means acknowledging the generous acts and spirit of another person. It means pausing long enough to appreciate the feeling of the sun on my skin. These moments ground me firmly in the present and are a way to reconnect with joy.

  • Grace reminds me to slow down, embrace the “and,” and find acceptance. It helps me disconnect from cultural expectations, from perfectionism, from the “shoulds” and the “not enoughs.” Here, I often find elements of faith, trust, and simplicity.